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制約一次性餐具更快發展的因素有哪些?

制約一次性餐具更快發展的因素有哪些?

網址:http://tecnoleo.com 手機頁面二維碼 2021-04-16 17:18:33    

調查結果顯示,我國的一次性餐具使用范圍大多集中于一線城市,而中小城市很多餐飲企業依然在使用餐具,關于正規一次性餐具的使用效果、健康性能已經得到人們的認可,那么為什么這些飯店仍然沒有采用這種更受追捧的產品呢?關于一次性餐具發展的制約因素,可以從生產廠家、經銷商、使用單位這幾個方面進行分析。
The survey results show that the use of disposable tableware in China is mostly concentrated in the first tier cities, while many catering enterprises in small and medium-sized cities are still using sterilized tableware. The use effect and health and safety performance of regular disposable tableware have been recognized by people, so why do these hotels still not use this more popular product? The restrictive factors of the development of disposable tableware can be analyzed from the aspects of manufacturers, distributors and users.
是一次性餐具生產廠家的良莠不齊,眾所周知,新事物出現并得到認可后,必然會吸引商人的投資熱情,一次性餐具出現后,同樣帶動了大批投資者開辦工廠,這本身是市場發展的正常規律,然而食品加工業的高標準要求,讓許多廠家在生產資質上就達不到要求,因此小作坊式的偷偷生產成為行業一大問題,又因為該產品作為快速消費品的特性,小廠家經常會出現不能及時供貨的情況,更遑論對加盟商的扶持政策了,讓加盟商或餐飲企業怨聲載道,使行業源頭的信譽受損,成為制約產品更快發展的關鍵因素之一。
First of all, disposable tableware manufacturers are mixed. As we all know, when new things appear and are recognized, it will inevitably attract businessmen's investment enthusiasm. After the emergence of disposable tableware, it also drives a large number of investors to set up factories, which is the normal law of market development. However, the high standard requirements of food processing industry make many manufacturers fail to meet the requirements in production qualification As a result, the small workshop type of secret production has become a major problem in the industry, and because of the characteristics of the product as a fast-moving consumer goods, small manufacturers often can not supply goods in time, let alone the supporting policies for franchisees, which makes franchisees or catering enterprises complain, damages the reputation of the industry source, and becomes one of the key factors restricting the faster development of products.
                                   一次性餐具
其次是有的經銷商對行業的認識不足,雖然各廠家對產品有著較大的宣傳力度,然而一次性餐具的更快發展還離不開經銷商的努力,特別是前期,經銷商需要去飯店等使用單位做一個更直觀的宣傳講解,只有當市場基礎打牢之后,才會有更多的餐飲企業主動聯系經銷商,而一部分經銷商受到不良廠家信口開河的承諾,盲目的以為市場拓展很簡單,更終與預期不一致就放棄了,導致該地區市場發展停頓不前。
Secondly, some dealers do not know enough about the industry. Although the brand manufacturers have great efforts to publicize the products, the faster development of disposable tableware can not do without the efforts of dealers. Especially in the early stage, dealers need to go to restaurants and other users to make a more intuitive propaganda. Only when the market foundation is solid, will more catering enterprises take the initiative to join hands They are dealers, and some dealers are promised by bad manufacturers, blindly think that the market development is very simple, and finally give up when they are inconsistent with the expectation, which leads to the stagnation of the market development in the region.
另外還有餐飲經營者的顧慮或利潤的考量,飯店老板擔心這種新型產品不足以讓食客接受,誠然,目前的一次性餐具還沒有讓所有人都熟悉,不過憑借明星代言的地面推廣,在等餐的時候,該產品就能夠引起食客的興趣,根據試用調查可以發現,基本上所有消費者沒有出現對一次性餐具拒絕的情緒,反而是好奇居多,另外,傳統餐具不好監管的惡意壓縮成本,讓飯店在餐具上也有了一部分利潤收益,餐飲經營者因此不愿意放棄這部分利益,實際上一次性餐具同樣可以為飯店老板提供一部分差價利潤,這是許多飯店經營者所不知道的。
In addition, there are concerns of restaurant operators or profit considerations. Hotel owners worry that this new product is not enough for diners to accept. It is true that the current disposable tableware has not been familiar to everyone. However, with the ground promotion of star endorsement, when waiting for a meal, the product can arouse diners' interest. According to the trial survey, it can be found that almost all consumers are familiar with it Instead of rejecting disposable tableware, most of them are curious. In addition, the malicious cost reduction caused by the poor supervision of traditional disinfection tableware makes the hotel have a part of profit on tableware. Therefore, the catering operators are not willing to give up this part of profit. In fact, disposable tableware can also provide a part of profit margin for the hotel owners, which is the main reason for many hotels What people don't know.